By observing and listening to users, design research enables us to learn about behaviors, goals and motivations. Increased understanding helps us build empathy, recognize patterns and design for the unique needs of your users.
To better understand our path forward, our experts will assess the stuff you’ve already got. We’ll quantify performance vs. competitors, conformance to best practices, overall usability as well as compliance to accessibility guidelines and standards.
We rely on field-tested techniques such as interviews, contextual inquiry and sketching sessions to gain an understanding of your users and their needs. We supplement the baseline with newer methods such as mobile-based diary studies and environmental sensors.
It’s not enough to understand who you’re designing for and what you’re designing toward; you also need to know what to do about it. Our personas, journey maps and experience assessments deliver tactical advice and long-term guidance that drive business results.
Our firm is based on the belief that the best route from idea to innovation is a prototype. We see prototypes as an essential part of the design process and as a key ingredient in driving business outcome. Put another way, prototypes are as much who we are as what we do.
Our Innovation Sprint model simplifies the process of identifying and executing valuable initiatives. Our sprints explore a range of opportunities, create alignment, and produce tangible results. They’re engaging, effective and fun.
Before building fully-functional software, we mimic it for as long as practical. Our teams combine prototyping tools, front-end frameworks and ingenuity to create realistic experiences your constituents can touch and feel.
Our teams work side-by-side with our clients to generate concepts, evaluate options and accelerate iterations. You have more subject-matter expertise than we’ll ever have and we’ve got more prototyping know-how than you’ll ever want. We’ll do more (and better) together.
Design is design. We care less about whether it qualifies as experience design, service design or industrial design and more about the core problem we’re solving. Our designers are comfortable moving between disciplines to create the right solution.
Early-to-market minimum viable products help us gather data about how well our solutions perform and engage consumers. Measurements of efficacy and emotional resonance guide us as we evolve, enhance and streamline the product.
When it comes to building digital products, we’re flexible. In recent projects we’ve staffed our own in-house developers, partnered with our clients’ dev teams and contracted with third-party specialists. Whatever it takes to assemble the right team for the job.
Our development cycles look a lot like you’d expect: agile, cross-functional and collaborative. The biggest differentiator is that we keep designers engaged throughout. We find them invaluable to ensuring user needs, business goals and platform constraints are fully-considered.